Why Video?

Because it works.


If you watched the Grammy awards last night, you saw how the music industry is preparing for the transition to IPTV. All the display and imaging across the screen as they introduced nominees were framed in an Internet video player. And throughout the entire show, there were plugs driving people to web-sites. Sending people to sites to donate to Haiti, sending people to a web-site to vote for the song you wanted Bon Jovi to play, and many other web-sites. Just one more step in the evolution of IPTV.

By the way, marketers love this! It is easier to capture the success of your marketing efforts on the net. Through the use of sophisticated analytics tools and tracking software you can get much more accurate statistics than you can through the use of random sampling. Which is how TV has monitored it's reach for the past fifty years. Now that video technology has evolved to the point where it can be easily pushed across the net, marketers can combine their TV commercial knowledge with their Internet marketing capture knowledge. If you are a marketer, you must have a plan to incorporate video to your web marketing efforts.

We all know very well that the longer a visitor browses your site, the chances of them completing your conversion event increase. It seems like keeping the attention of visitors to your site is like herding cats. If they have to read more than a couple sentences, they click away. Recent studies show that visitors to sites with video stay on twice as long as they do on sites without video.

VIDEO IS EXPECTED!