You Scared?

Is adding video to your site difficult? Or maybe tracking the effectiveness of adding video to your site is daunting? Oh, I know, actually going out and producing a video worthy of your marketing, message is scary? Or maybe just expensive!!!!!

Sure, anyone can go to YouTube, post some little hokey video, grab the embed code and then post it to their site. But what does this say about you and your company? It says, “Hey, it’s free!” Is this the message you want to send visitors to your site? Well it shouldn’t be. Your message should be succinct, compelling, and professional. It should be displayed within your site with the same care that you have put into designing your sites look and feel. It should have purpose. It should grab your audience and push them to your conversion event in one way or another. It should be manageable. When it is no longer relevent, it should come off the site and be replaced with something fresh.

"Well that’s all great and dandy Eli but to do what you are talking about is expensive. It costs money to build a player that fits with our look and feel. And video production is crazy expensive, we don’t have budget for that. Not to mention the technical time involved with formatting, managing, and hosting. After I have managed all of that... how am I suppose to track the effectiveness of my video content? I am sure that requires some custom analytics system.", you might say.

Yes it’s true, in the past companies that do this (ESPN, CNN) spent millions building custom systems to be able to do all of this. Not anymore! You can do it all! You can do it all and you can do it within your budget. Step in to 2010! Get signed up with someone like ReelSnap. They can do everything for you from one easy to use interface or VCMS (Video Content Management System). They will produce the video. Build you a player that matches the look and feel of your site. Distribute the video to relevant sites. And to top it all of they will track the effectiveness of your video distribution. Plus they will do it all for next to nothing. Get with the program and get your message out to the world with ReelSanp!

www.reelsnap.com