Is It Already Happening?

I remember when I got my first job out of college. The year was 1996 and the company was Cornerstone Peripherals. I was selling high resolution, 24 inch monitors for upwards of $5,000 each. In an effort to learn more about these cutting edge behemoths, I would go back into the tech lab and talk to the engineers. One day they were having a discussion about video on the net. They all came to the conclusion that in the future the internet would become interactive television. Well, looking back fourteen years, it seems as though they knew what they were talking about.

Video is the best way to get your message across with out actually having a face to face conversation with someone. So naturally, as the internet has evolved, delivering video is becoming easier and easier. I have read so many statistics about how having video on your site will keep visitors there nearly twice as long as without and many other statistics supporting the fact that you should have video on your web-site. In my opinion, of course you should have video on your web-site, sure you will get some visitors to read through your site without it but will they read through your content with the same vigor and enthusiasm? Will they skim through it? Will they miss out on sights and sounds of your product that can only be properly viewed through actually seeing it work? This is why video is the best way to advertise. These guys back at Cornerstone were right on the money. The internet is turning into an interactive television set and technology is supporting this transition. All new Vizio televisions you buy are set up to work as monitors. You can order digital video all over the net. You can watch football games live on NFL.com. Soon (within the next twenty years) television as we know it will be gone forever. www.reelsnap.com