Video Lounge

By Eli Covell

A co-founder of ReelSnap and an executive at web-marketing firms for over ten years. Eli has been on the forefront of breakthrough technologies that have enabled on-line marketers to monitize web content.

Wednesday, March 3, 2010

Really...I have to put video on my site?

Here’s the scenario…

Your company has spent years of positioning, mounds of budget, and a think tank worth intellectual capital in creating your message. You have put great care into your brand, look and feel. Now you finally have a web-site that really gets that message across to visitors.

Do you really have to add video to the site? Is it really that important?

Don’t kid yourself, video has always been that important. The only reason it has taken this long for marketers to realize that it’s necessary to have it on your site is because of technology. Recent developments in technology have allowed us to put video on the net with out causing page load delays, breaks in your video, poor video quality, or being forced to display your video in a small grainy player.

Well you might ask yourself, if that’s the case then why don’t all web-sites have video?

The answer: Until now it has been expensive and difficult to put professional video up. Also, it has been nearly impossible to track how effective your video is in driving true business results to your company.

ReelSnap makes all of this simple to do and inexpensive.

First, we will professionally produce your video content. Weather it is a three camera, two actors shoot with a helicopter or it is just a quick video created out of six still images for $39, ReelSnap will pass your message through to your audience in a professionally produced video. Then, once you have got the video content ReelSnap will…

Give you a VCMS or Video Content Management System. With this system you will be able to order production, archive, organize, and distribute your video content. This will allow you to create a viral campaign to drive traffic, build brand recognition and ultimately increase revenues.

Once you have created the video content and pushed it out across the net. Then ReelSnap gives you the reporting technology to track the effectiveness of your video. You will see how many people watched your video, where they saw it, if they watched the whole video, and how far and wide it reached. Once you have this data, you can import and analyze offline marketing campaign data against it. Then finally, you can capture traffic that has come back to your site from your video content.

All of this from one centralized location, from one provider, one company for all of your video content needs……so what are you waiting for….go to www.REELSNAP.com to get started.

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