How important is Video Production in this modern age of Internet Video?

I’m Eli Covell and this is your ReelSnap of the week.

In my blog I have talked a lot about the importance of creating/distributing a lot of video content, how easy it is to create/post your video content with new technology, and the new trends of video production that make it easy to do your own filming. Sure, user generated, shaky, grainy video is trendy and has been proven to have better viral results but just because that style works doesn’t mean you can do it yourself. The only experience shooting film I have ever had is video taping my kids and if you are reading this, you have probably seen my efforts at video production for my VLOG. I am horrible! Just because technology makes it easy for us to shoot video and post it on our site doesn’t mean that it’s going to be good. And by the way, your video content should be optimized, distributed, and tracked.

Every business should have a professionally edited video created to voice their message. I strongly suggest using a professional video studio. Use a studio that is digitally competent, meaning, they can shoot in digital, can post your video on the net, have editing capabilities that allow for digital manipulation, and have the ability to code for analytic tracking. There are videographers out there that can do this, the problem is, it is extremely expensive. Also, there are a lot of companies out there that can give you video distribution, analytics and place to manage your video content but none of them have a video production studio. So it is up to you to have your video content produced and then use video management, distribution, and tracking company to market it. Unless you use ReelSnap. Reelsnap is the only place on the net that can do all of this, we can handle all of your video needs without breaking your budget.

Darrel Johnson is the head of our video production studio. Darrel has been on the fore front of video production for over ten years and truly has a passion for his work. He has been involved in everything from national television shows, to our $39 dollar video productions and everything in between.