I’m Eli Covell and this is your ReelSnap of the week.
In my blog I have talked a lot about the importance of creating/distributing a lot of video content, how easy it is to create/post your video content with new technology, and the new trends of video production that make it easy to do your own filming. Sure, user generated, shaky, grainy video is trendy and has been proven to have better viral results but just because that style works doesn’t mean you can do it yourself. The only experience shooting film I have ever had is video taping my kids and if you are reading this, you have probably seen my efforts at video production for my VLOG. I am horrible! Just because technology makes it easy for us to shoot video and post it on our site doesn’t mean that it’s going to be good. And by the way, your video content should be optimized, distributed, and tracked.
Every business should have a professionally edited video created to voice their message. I strongly suggest using a professional video studio. Use a studio that is digitally competent, meaning, they can shoot in digital, can post your video on the net, have editing capabilities that allow for digital manipulation, and have the ability to code for analytic tracking. There are videographers out there that can do this, the problem is, it is extremely expensive. Also, there are a lot of companies out there that can give you video distribution, analytics and place to manage your video content but none of them have a video production studio. So it is up to you to have your video content produced and then use video management, distribution, and tracking company to market it. Unless you use ReelSnap. Reelsnap is the only place on the net that can do all of this, we can handle all of your video needs without breaking your budget.
Darrel Johnson is the head of our video production studio. Darrel has been on the fore front of video production for over ten years and truly has a passion for his work. He has been involved in everything from national television shows, to our $39 dollar video productions and everything in between.
Thursday, March 11, 2010
Friday, March 5, 2010
How Do I Optimize My Video Content for Search Engines
Video content on the web is growing in popularity faster than any other web-site trend. So if you are an SEO marketer or your company uses SEO you should be working now to optimize your video content. If you have not yet begun doing this you are behind, but do not fret, reading this is a great start.
The multi-million dollar question is: How can I make relevant video content highly accessible to searchers?
Video content in 2010 is similar to text content in the late 1990’s. What I mean by this is video search is still relatively new. This can be both good and bad. The first step is to develop a plan and build a meta package for your video producers. Or better yet use a video production company (like ReelSnap) that does video content SEO in addition to video production. Which ever way you go, your video producer must understand the importance of properly tagging your video content with good meta information. The chances are that whoever handles your video production at this point does not understand this. That is because until a few years ago video production and web marketing were two completely different disciplines. Well guess what… Now they are joined at the hip!
It is important to note that search engines act almost exactly the same as video search engines. Just like SEO for text you have to know where to submit your video content in order to be successful and to avoid making mistakes. Make sure that the video search engine you choose has a relative demographic and that you play by the rules. Granted YouTube accounts for close to 90% of all video views on the net but as more and more sites are using video, it is my belief that you will see more and more business applications and thus, more substantial video search engines. Although video search engines act just like their text counterpart they are still all different so your results will be better when you understand the rules of the particular engine you are using at the time.
Video optimization is still fairly new, in fact, most people are just throwing video out there and not really optimizing. That being said, if you simply apply the same basic principals that most of us have already done with our text content, then you will be crushing your competitors in no time.
Here are some tips that will help you get started, some more difficult than others:
1. Name your video files so that search filters catch them: i.e. video-content-optimization.mov instead of 768568.mov
2. Capitalize on anchor techniques.
3. Optimize the webpage and all of its content where your video resides.
4. Buy or build a platform that allows you to push tons of content. ReelSnap is perfect for this.
5. Include RSS feeds
6. Push your videos with keyword rich descriptions.
7. ABV (Always Be Viral) you should be producing video that has a shot at becoming viral. This is the number one way to really make video content work for you. Use grainy, user generated, funny, scary or unbelievable tactics.
8. Make sure that you brand your video content. Logo in the loading stage, watermark, short brand clip before/after, floating logo and/or ad serve your brand.
9. Optimize your thumbnails for Google search presentation. Think about it, how do you choose which video’s to watch… the thumbnail!
10. Develop backlinks to your video.
11. Create a video site map.
12. Use a video content distribution system (ReelSnap)
13. Use a video tracking technology (ReelSnap)
14. Take a look at your load time. It should be quick, too long and you can lose a visitor. Not to mention that video content search engines don’t like to send people to slow loading video.
15. Use complete phrases in your tags.
16. Make your video content short 2 to 3 minute videos perform much better than longer videos.
17. Piggy back on popular news content but follow the rules. In other words make your content with popular news in mind do not just tag your content with popular news terms.
18. Do not forget the iPod/iPhone revolution. Make sure your video content can play in all formats. This will help in your viral efforts.
Some of these are very simply and some will take a lot of research, time, effort and mostly trial and error. It is costly to outsource your VCO (Video Content Optimization) work but think about just how much work it is. It is not only a full time job but it is a full time job for a very skilled person. If you are not up for the challenge I highly suggest outsourcing this work to a competent third party such as ReelSnap. ReelSnap will not only handle your VCO work but they will build you a custom player with analytics code pre-implemented, they will handle all of your video production needs with your VCO goals in mind, and they will give you all the tools needed to disseminate, distribute, track, and manage your video content.
The multi-million dollar question is: How can I make relevant video content highly accessible to searchers?
Video content in 2010 is similar to text content in the late 1990’s. What I mean by this is video search is still relatively new. This can be both good and bad. The first step is to develop a plan and build a meta package for your video producers. Or better yet use a video production company (like ReelSnap) that does video content SEO in addition to video production. Which ever way you go, your video producer must understand the importance of properly tagging your video content with good meta information. The chances are that whoever handles your video production at this point does not understand this. That is because until a few years ago video production and web marketing were two completely different disciplines. Well guess what… Now they are joined at the hip!
It is important to note that search engines act almost exactly the same as video search engines. Just like SEO for text you have to know where to submit your video content in order to be successful and to avoid making mistakes. Make sure that the video search engine you choose has a relative demographic and that you play by the rules. Granted YouTube accounts for close to 90% of all video views on the net but as more and more sites are using video, it is my belief that you will see more and more business applications and thus, more substantial video search engines. Although video search engines act just like their text counterpart they are still all different so your results will be better when you understand the rules of the particular engine you are using at the time.
Video optimization is still fairly new, in fact, most people are just throwing video out there and not really optimizing. That being said, if you simply apply the same basic principals that most of us have already done with our text content, then you will be crushing your competitors in no time.
Here are some tips that will help you get started, some more difficult than others:
1. Name your video files so that search filters catch them: i.e. video-content-optimization.mov instead of 768568.mov
2. Capitalize on anchor techniques.
3. Optimize the webpage and all of its content where your video resides.
4. Buy or build a platform that allows you to push tons of content. ReelSnap is perfect for this.
5. Include RSS feeds
6. Push your videos with keyword rich descriptions.
7. ABV (Always Be Viral) you should be producing video that has a shot at becoming viral. This is the number one way to really make video content work for you. Use grainy, user generated, funny, scary or unbelievable tactics.
8. Make sure that you brand your video content. Logo in the loading stage, watermark, short brand clip before/after, floating logo and/or ad serve your brand.
9. Optimize your thumbnails for Google search presentation. Think about it, how do you choose which video’s to watch… the thumbnail!
10. Develop backlinks to your video.
11. Create a video site map.
12. Use a video content distribution system (ReelSnap)
13. Use a video tracking technology (ReelSnap)
14. Take a look at your load time. It should be quick, too long and you can lose a visitor. Not to mention that video content search engines don’t like to send people to slow loading video.
15. Use complete phrases in your tags.
16. Make your video content short 2 to 3 minute videos perform much better than longer videos.
17. Piggy back on popular news content but follow the rules. In other words make your content with popular news in mind do not just tag your content with popular news terms.
18. Do not forget the iPod/iPhone revolution. Make sure your video content can play in all formats. This will help in your viral efforts.
Some of these are very simply and some will take a lot of research, time, effort and mostly trial and error. It is costly to outsource your VCO (Video Content Optimization) work but think about just how much work it is. It is not only a full time job but it is a full time job for a very skilled person. If you are not up for the challenge I highly suggest outsourcing this work to a competent third party such as ReelSnap. ReelSnap will not only handle your VCO work but they will build you a custom player with analytics code pre-implemented, they will handle all of your video production needs with your VCO goals in mind, and they will give you all the tools needed to disseminate, distribute, track, and manage your video content.
Wednesday, March 3, 2010
Really...I have to put video on my site?
Here’s the scenario…
Your company has spent years of positioning, mounds of budget, and a think tank worth intellectual capital in creating your message. You have put great care into your brand, look and feel. Now you finally have a web-site that really gets that message across to visitors.
Do you really have to add video to the site? Is it really that important?
Don’t kid yourself, video has always been that important. The only reason it has taken this long for marketers to realize that it’s necessary to have it on your site is because of technology. Recent developments in technology have allowed us to put video on the net with out causing page load delays, breaks in your video, poor video quality, or being forced to display your video in a small grainy player.
Well you might ask yourself, if that’s the case then why don’t all web-sites have video?
The answer: Until now it has been expensive and difficult to put professional video up. Also, it has been nearly impossible to track how effective your video is in driving true business results to your company.
ReelSnap makes all of this simple to do and inexpensive.
First, we will professionally produce your video content. Weather it is a three camera, two actors shoot with a helicopter or it is just a quick video created out of six still images for $39, ReelSnap will pass your message through to your audience in a professionally produced video. Then, once you have got the video content ReelSnap will…
Give you a VCMS or Video Content Management System. With this system you will be able to order production, archive, organize, and distribute your video content. This will allow you to create a viral campaign to drive traffic, build brand recognition and ultimately increase revenues.
Once you have created the video content and pushed it out across the net. Then ReelSnap gives you the reporting technology to track the effectiveness of your video. You will see how many people watched your video, where they saw it, if they watched the whole video, and how far and wide it reached. Once you have this data, you can import and analyze offline marketing campaign data against it. Then finally, you can capture traffic that has come back to your site from your video content.
All of this from one centralized location, from one provider, one company for all of your video content needs……so what are you waiting for….go to www.REELSNAP.com to get started.
Your company has spent years of positioning, mounds of budget, and a think tank worth intellectual capital in creating your message. You have put great care into your brand, look and feel. Now you finally have a web-site that really gets that message across to visitors.
Do you really have to add video to the site? Is it really that important?
Don’t kid yourself, video has always been that important. The only reason it has taken this long for marketers to realize that it’s necessary to have it on your site is because of technology. Recent developments in technology have allowed us to put video on the net with out causing page load delays, breaks in your video, poor video quality, or being forced to display your video in a small grainy player.
Well you might ask yourself, if that’s the case then why don’t all web-sites have video?
The answer: Until now it has been expensive and difficult to put professional video up. Also, it has been nearly impossible to track how effective your video is in driving true business results to your company.
ReelSnap makes all of this simple to do and inexpensive.
First, we will professionally produce your video content. Weather it is a three camera, two actors shoot with a helicopter or it is just a quick video created out of six still images for $39, ReelSnap will pass your message through to your audience in a professionally produced video. Then, once you have got the video content ReelSnap will…
Give you a VCMS or Video Content Management System. With this system you will be able to order production, archive, organize, and distribute your video content. This will allow you to create a viral campaign to drive traffic, build brand recognition and ultimately increase revenues.
Once you have created the video content and pushed it out across the net. Then ReelSnap gives you the reporting technology to track the effectiveness of your video. You will see how many people watched your video, where they saw it, if they watched the whole video, and how far and wide it reached. Once you have this data, you can import and analyze offline marketing campaign data against it. Then finally, you can capture traffic that has come back to your site from your video content.
All of this from one centralized location, from one provider, one company for all of your video content needs……so what are you waiting for….go to www.REELSNAP.com to get started.
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